Allocate

scarce resources across a product portfolio and manage budgets effectively. This involves understanding the financial constraints and making strategic decisions on where to invest resources for maximum impact. Participants will learn techniques to prioritize projects, optimize resource allocation, and ensure that budgetary constraints do not hinder innovation and growth. Real-world examples will illustrate effective resource management in various contexts.

Measure

threats to revenue models, including piracy, changing consumer perceptions of a fair price, and unbundling. This includes identifying and assessing potential risks to revenue streams and developing strategies to mitigate these threats. Participants will gain an understanding of the economic and behavioral factors that influence consumer behavior and how to adapt pricing and distribution strategies to protect and grow revenue.

Develop

product and talent strategies that succeed in the face of intensifying competition. This involves creating innovative product offerings and leveraging talent to differentiate from competitors. Participants will explore techniques for product development, market positioning, and competitive analysis. The module will provide actionable insights to enhance strategic planning and execution in a highly competitive environment.

Compare

potential strategies, such as betting on a blockbuster versus a number of smaller 'plays'. This includes evaluating the risks and rewards associated with different strategic approaches, understanding market trends, and making informed decisions that align with organizational goals. Participants will explore case studies and scenarios to better understand the implications of different strategic choices in the competitive landscape.

Acquire

develop, manage, and market creative talent. This involves determining when it pays to bet on A-list talent and structuring contracts to optimize returns. Participants will explore best practices in talent acquisition and management, including contract negotiation, talent development, and marketing strategies. The module will provide insights into building strong talent relationships and leveraging talent for competitive advantage.

Understand

marketplace disruptors, such as the impact of disintermediation on current distribution models. This includes analyzing how removing intermediaries affects supply chains and market access. Participants will gain insights into the evolving marketplace dynamics and develop strategies to navigate disruptions. The module will cover case studies and examples of successful adaptation to disintermediation in various industries.

Discover

new ways to engage with audiences. This involves exploring innovative methods to capture audience attention and build loyalty. Participants will learn about emerging trends in audience engagement, such as interactive content, personalized marketing, and leveraging social media platforms. The module will provide practical insights and tools to enhance audience interaction and drive sustained engagement in a dynamic market.

Recognize

how online distribution channels are disrupting the entertainment landscape. This includes understanding the impact of digital platforms on traditional distribution models and developing strategies to capitalize on these changes. Participants will learn about the opportunities and challenges presented by online distribution, including direct-to-consumer models, streaming services, and digital rights management.