Urban Business Institute
Key Concepts
Key Learning Outcomes
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The overall objective of the course is to equip participants with the knowledge, skills, and
insights necessary to effectively manage luxury brands in today's competitive market
environment. Through a combination of theoretical concepts, practical case studies, and
interactive discussions, participants will gain a deeper understanding of the unique
dynamics of luxury brand management and develop strategies to drive brand success and
sustainable growth.
Understanding Luxury - Heritage Vs The Social Aspect Of Luxury Today
Heritage and the meaning of luxury today.
The social aspect of luxury.
AR and live streaming as new e-commerce of today.
How To Blend Luxury Physical And Digital Customer Experience?
It’s not what you wear but how you wear and what you know.
Physical and digital retail of today.
Personal data expertise.
Positioning & Communication - Tools Which Work For Luxury Brands
Positioning in the world of the new luxury.
Centrality distinctiveness.
Communication tools.
Value And Price In The World Of Luxury
Luxury industry pricing strategy.
Luxury mindset.
Metaverse and NFT.
Unforgettable Experience - Luxury Market Overview
Key opinion leaders of today.
360 luxury experience overview.
Luxury categories and segmentation.
Branding Case Studies - Chanel, Gucci, And Rolls Royce
The personality of the brand and the trademark.
A strategy which makes luxury brands grow.
Inside Chanel, Gucci, and Royce Rolls.
Luxury Digital Marketing & Analytics
Advantages of visual social network.
Website and the power of SEO.
When online implement offline experience.
The Luxury Environment & Evolution Chain Of Luxury Goods
Sustainability and Innovation - Positive Luxury.
The luxury industry change is coming.
Market heroes of today.
Luxury Customer Service - Relationship With Logo, Service Or Product?
What is the customer experience and how to deliver a world-class experience?
How customers engage with the brands.
Key factors why we purchase luxury goods.
How To Launch Luxury Brand
Identifying why and how of this niche segment.
The Industry challenges.
What we can learn from Voss water.
Meet Margaret
Margaret Herde is a prominent figure in the world of luxury and business. As a member of the Dubai Women Business Council and Forbes Council, she is well-respected for her expertise and influence. Margaret is also known as the co-host of The Pulse of Dubai Podcast and the founder and managing director of Embarr Group and Embarr Institute.
With over two decades of experience, Margaret has cultivated strong relationships with luxury brands spanning beauty, lifestyle, fashion, hospitality, and UHNWI sectors. Her international background and innovative ideas have contributed to the success of numerous brands and individuals. Margaret has collaborated with over 40 luxury brands, including prestigious names like Bally, Sonia Rykiel, Bulgari, Prada, and Louis Vuitton.
