Discovering

Different sources of value in platform businesses are explored in this key learning outcome, which delves into various revenue streams, user engagement models, and network effects. Participants will analyze case studies of successful platforms to understand how value is created and leveraged in the digital ecosystem. By the end of this learning outcome, participants will have a comprehensive understanding of the diverse ways in which value can be generated in platform businesses and its implications for digital transformation.

Turning

Products into platforms for competing in digital marketplaces is the objective of this key learning outcome, which focuses on strategies for platform expansion, ecosystem development, and leveraging digital technologies to enhance product offerings. Through real-world examples and case studies, participants will explore successful platform transformation initiatives and gain practical insights into overcoming common challenges.

Exploring

The impact of large language models on platforms is explored in this key learning outcome, which investigates how these advanced AI technologies influence user interactions, content generation, and platform governance. Through case studies and discussions, participants will gain insights into the opportunities and challenges posed by the integration of large language models into digital platforms.

Exploring

Emerging platform technologies and their implications are explored in this key learning outcome, which examines how these disruptive technologies are reshaping industries, creating new business models, and driving innovation across various sectors. Through case studies and expert discussions, participants will gain insights into the opportunities and challenges presented by emerging platform technologies.

Understanding

The dynamics, limitations, and subtleties of networks and ecosystems are the focus of this key learning outcome, which delves into the interconnectedness of platforms, users, and stakeholders, and analyzes how these complex relationships shape digital ecosystems. Through case studies and interactive exercises, participants will gain insights into the challenges and opportunities associated with managing and leveraging digital networks effectively.

Addressing

Governance challenges in platform ecosystems are addressed in this key learning outcome, which focuses on concerns related to bad actors, counterfeit products, antitrust violations, and platform mergers. Participants will explore regulatory frameworks, industry standards, and best practices for addressing governance challenges in platform ecosystems. Through case studies and interactive discussions, participants will gain insights into effective governance strategies and learn how to mitigate risks associated with platform operations.