Urban Business Institute
Hello
My name is Dina El Selmy
CEO & Founder of UBI
As a visionary leader and CEO, Dina is on a mission to establish Urban Business Institute (UBI) as the premier institute for innovative knowledge and leadership in the digital era. With a focus on empowering individuals with cutting-edge skills and strategic insights, Dina envisions a future where leaders thrive in a rapidly evolving landscape, driving positive change in the Middle East and beyond.
With a team of world-class instructors, Dina brings a wealth of experience and expertise to UBI. Her background as a keynote speaker and communication advisor for renowned brands coupled with her extensive work with international Fortune companies, reflects her unparalleled ability to inspire and educate.
Drawing upon her certifications from Harvard in Innovation Implementation and Creativity, Dina has honed her skills in equipping professionals with essential business etiquette and communication strategies. From customer service excellence to effective networking, she has guided individuals towards success in a competitive global marketplace.
In the public sector, Dina stands as an etiquette and protocol consultant, playing a pivotal role in shaping diplomatic relations in the Middle East. Her profound understanding of cultural intricacies and codes of conduct has fostered harmony and cooperation among governmental entities, leaving a lasting impact on the international stage.
Through her contributions as a writer for Marie Claire Arabia and Buro Middle East, Dina continues to influence and inspire diverse audiences, showcasing her expertise in luxury branding and fashion marketing. Her ability to transform campaigns and cultivate devoted followings underscores her prowess in driving brand performance and engagement.
At UBI, Dina's vision transcends boundaries, catalyzing a new era of leadership excellence and innovation. By equipping individuals with the skills and mindset needed to thrive in the digital age, she is shaping a future where leaders drive transformative change, not only in the Middle East but across the globe.
