Urban Business Institute
Hello
My name is Dina El Selmy
Founder of UBI
As a visionary leader and CEO, Dina aims to establish the Urban Business Institute (UBI) as the premier institute for innovative knowledge and leadership in the digital era. Her mission focuses on empowering individuals with cutting-edge skills and strategic insights, enabling leaders to thrive in a rapidly evolving landscape and drive positive change in the Middle East and beyond.
With a team of world-class educators and futurists, Dina brings extensive experience and expertise to UBI. As a keynote speaker and communication advisor for renowned brands, and having worked with international Fortune companies, she inspires and educates effortlessly.
Dina holds certifications from Harvard in Innovation Implementation and Creativity, honing her skills in business etiquette and communication strategies. She has guided individuals to success in the global marketplace, emphasizing customer service excellence and effective networking.
In the public sector, Dina serves as an etiquette and protocol consultant, shaping diplomatic relations in the Middle East. Her expertise in cultural intricacies and conduct codes fosters harmony among governmental entities, leaving a lasting international impact.
Through her contributions as a writer for Marie Claire Arabia and Buro Middle East, Dina continues to influence and inspire diverse audiences, showcasing her expertise in luxury branding and fashion marketing. Her ability to transform campaigns and cultivate devoted followings underscores her prowess in driving brand performance and engagement.
