Nicole Ames is a seasoned professional with over two decades of experience in the realm of digital marketing. She collaborates with renowned brands to cultivate and oversee high-performance digital teams. In addition to her extensive tenure in the digital domain, she imparts her expertise as a graduate professor at esteemed academic institutions like Harvard Extension School, Boston University Questrom School of Business, and Emerson College, where she instructs on subjects such as Social Media, Integrated Marketing, and Digital Strategy.

Nicole has been at the helm of the Digital Marketing Strategy program at Harvard's Professional and Executive Development since 2015, garnering accolades from a multitude of participants for her immersive teaching style. Through her consultancy, Twist IMC, Nicole has partnered with leading global brands including 3M, White Claw, and Sallie Mae, steering strategic endeavors and fostering high-achieving, integrated marketing teams. Her prowess spans both B2C and B2B marketing landscapes, affording her a well-rounded view on the deployment of optimal tools, technology, and industry best practices across diverse business settings. With a track record of collaborating with top-tier consulting firms and advertising agencies, Nicole boasts profound industry insights in navigating multifaceted, cross-functional vendor teams within dynamic corporate frameworks. She has spearheaded over 300 bespoke programs for Fortune 500 corporations, encompassing entities such as Bloomberg Media, Vanguard Group, Habitat for Humanity, Lenovo, Nvidia, and Mars Corporation, Nicole has worked with FINSERV: Sallie Mae, Golden 1 and Construction/Equipment B2B Tesa & Altec (altec is a multi-billion dollar organization). She has also worked with the US Postal Service (years long engagement for social media training) This would be government space if that works better.in addition to conducting numerous workshops for the Association of National Advertisers. Harvard's Professional and Executive Development

Consulting Practice and Expertise

In addition to Nicole's consulting practice, she is frequently hired for my expertise and thought leadership in Digital Transformation. Nicole has taught Digital Marketing Strategy at Harvard and Boston University for several years and have delivered hundreds of custom workshops both onsite and online with clients.

Skills and Communication

Through this work, Nicole has honed excellent communication and presentation skills, translating complex technical topics into insightful business applications. She help leadership teams understand the value and prioritize the teams and tools needed to move forward.

Consulting Expertise

• Marketing Strategy

• Digital Transformation

• Data-driven Strategy

• Business Storytelling

Broad B2B & B2C Consulting Experience In:

• Media & Advertising

• Financial Services & Insurance

• Consumer Packaged Goods (CPG)

• Healthcare: Medical Device, Pharma, Biotech

Key Skills:

• Executive/C-suite Communications

• Cross-functional Team Leadership

• Digital & Data Strategy

• Teaching/Training & Executive Presentations