top of page
cover_hero_keynote_dark_edited.jpg

Where the leaders who move markets, legacies, and nations are sharpened.

U R B A N · B U S I N E S S · I N S T I T U T E

Forging the senior leaders of the GCC and Egypt through three crafts — foresight, leadership, and the language of consequence.

القيادة نحو المستقبل

Abu Dhabi · Cairo · 5,000+ Leaders Trained · Bilingual EN · AR

MEASURED IN LEADERS

5,000+

3

12+

30+

LEADERS TRAINED

COUNTRIES SERVED

INDUSTRIES SHAPED

FACULTY MEMBERS

GCC · Egypt · Multi-Cohort · Government-Mandated

Nine services, one integrated umbrella.

Four flagships. Five capabilities. One standard of craft.

01_training__gold_transparent.png

01

Training Programmes

Bespoke cohort programmes for leaders, teams, and organisations.

02_retreats__gold_transparent.png

02

FAY Retreats

Curated off-sites for boards, founders, and senior teams.

04_events__gold_transparent.png

03

Event Management

Signature convenings, summits, and cultural gatherings.

03_elearning__gold_transparent.png

04

E-Learning Platform

A licensed digital campus for enterprise seats — the next decade of executive learning, on demand.

07_recruitment__gold_transparent.png

05

Team Building Activities

Experiential formats — competitive, cultural, or contemplative — that forge a senior team into one aligned unit

05_team_building__gold_transparent.png

06

Talent & Organisations

Executive search, capability mapping, succession design.

09_travel__gold_transparent.png

07

Travel Management

Discreet, concierge-grade logistics for every delivery.

06_data_analysis__gold_transparent.png

08

Data Analysis and Reports

Decision-grade insight on talent, culture, and capability.

08_pr_media__gold_transparent.png

09

PR and Media Management

Institutional communications for the leaders we serve.

The faculty.

The signed voices who carry UBI's programmes.

FUTURISTS & EDUCATORS

PROGRAMME LEADS

CONSULTANTS & COACHES

Prof. Michele DeStefano

Harvard Law School

Governance · Family Enterprise

Jan Bladen

Family Law · Wealth Planning

Diana Hamade

Futurist, Tech & Business Professional

Dr. Tariq Qureishy

Reality-Based Leadership

Cy Wakeman
Lára Sif Hrafnkelsdóttir

Strategy · Family Offices

IMG_2051.JPG

Digital Transformation Expert

Dr. Léa Kiwan

Organisational Psychology

Dr. Saliha Afridi

Entrepreneurship · INJAZ Egypt · Soulful Egypt

Dina El Mofty

Governance, Risk, and Compliance

Michael Jensen

Communications · Strategy

Maha Abouelenein

Executive Coach · Governance

Mohamed Radwan

Meet a featured few of UBI’s faculty across three disciplines — futurists and educators, programme leads, and consultants and coaches. Explore the full roster →

Trusted Across Industries

From sovereign government to global luxury — UBI partners with organisations that shape consequence.

What leaders say.

VOICES OF CONSEQUENCE

“What UBI delivered was transformative. Senior leaders walked in with experience and walked out with a sharper voice, deeper foresight, and a way of making consequential decisions that the rest of the organisation can now feel. It is not a course. It is an institution that raises the standard.”

SHERIF GHATRIFI · CEO, MEDMARK

“The engagement from our team was unparalleled. We saw a significant rise in strategic motivation and professional alignment after the sessions.”

DR. SANGEETH IBRAHIM · SENIOR DIRECTOR, FINANCIAL ACADEMY · DEPARTMENT OF FINANCE, ABU DHABI

Awarded for outstanding contribution to this summit

UAE Stories · Gulf Magazine

Case Studies

FEATURED CASE STUDY · ABU DHABI

The Financial Academy Annual Learning Summit

UBI partnered with the Department of Finance, Abu Dhabi to co-deliver The Financial Academy Annual Learning Summit — the flagship summit for Future Skills in Public Finance. We brought global experts together with senior government talent across AI, data analytics, advanced PFM, and leadership — a curated programme of expert talks, sessions, and workshops, with end-to-end event orchestration for the Executive Team and the wider DoF cohort. Built to strengthen a culture of continuous learning across the Department.

2025 · 288 Participants · DoF Executive Team · 100% Positive Feedback · Government-Mandated

FEATURED CASE STUDY · EGYPT

Governance for Growth — Boardroom Dialogues

UBI convened CEOs, board members, and senior family-business leaders across the region for a high-level executive boardroom dialogue on governance, national contribution, and long-term value creation. The dialogue was led by Jan Bladen, a globally renowned governance authority with decades of boardroom experience advising senior leaders across markets. The format combined keynote input, peer debate, and working-group sessions. Built for executive engagement and collective ownership.

2025 · 90 Participants · CEO · Board-level · Multi-Generational Mandate

The seminar experience

The seminar in practice.

Private offices, state departments, and corporate giants — captured across multiple cohorts. Every participant engages directly with coaching.

495599190_2775855779282061_3398925594640893956_n 2.JPG
IMG_2770.jpg
IMG_2149.jpg
IMG_2159.jpg
IMG_2603.jpg
IMG_0792_VSCO 2.JPG

A NOTE ON THE FOUNDER

Dina El Selmy

Where heritage meets ambition, leaders find their craft.

From her Arab roots to the ventures she has built — uniting leadership, wellness, and innovation across UBI and FAY Retreats — Dina El Selmy founded UBI to forge the senior leadership of the Arab world: a boutique institution where heritage aligns with ambition, and leaders are sharpened into the craft of consequence.

One institution. One standard. One point of accountability — built for the Middle East and the leaders shaping its next chapter.

FOUNDER · URBAN BUSINESS INSTITUTE & FAY RETREATS

Your Invitation

The most significant shifts begin with a private meeting.

Share your objectives with us. We will build the service around them.

bottom of page