Where the leaders who move markets, legacies, and nations are sharpened.
U R B A N · B U S I N E S S · I N S T I T U T E
Forging the senior leaders of the GCC and Egypt through three crafts — foresight, leadership, and the language of consequence.
القيادة نحو المستقبل
Abu Dhabi · Cairo · 5,000+ Leaders Trained · Bilingual EN · AR
MEASURED IN LEADERS
5,000+
3
12+
30+
LEADERS TRAINED
COUNTRIES SERVED
INDUSTRIES SHAPED
FACULTY MEMBERS
GCC · Egypt · Multi-Cohort · Government-Mandated
Nine services, one integrated umbrella.
Four flagships. Five capabilities. One standard of craft.
01
Training Programmes
Bespoke cohort programmes for leaders, teams, and organisations.
02
FAY Retreats
Curated off-sites for boards, founders, and senior teams.
03
Event Management
Signature convenings, summits, and cultural gatherings.
04
E-Learning Platform
A licensed digital campus for enterprise seats — the next decade of executive learning, on demand.
The faculty.
The signed voices who carry UBI's programmes.
FUTURISTS & EDUCATORS
PROGRAMME LEADS
CONSULTANTS & COACHES
Prof. Michele DeStefano
Harvard Law School
Governance · Family Enterprise
Jan Bladen
Family Law · Wealth Planning
Diana Hamade
Futurist, Tech & Business Professional
Dr. Tariq Qureishy
Reality-Based Leadership
Cy Wakeman
Lára Sif Hrafnkelsdóttir
Strategy · Family Offices
Digital Transformation Expert
Dr. Léa Kiwan
Organisational Psychology
Dr. Saliha Afridi
Entrepreneurship · INJAZ Egypt · Soulful Egypt
Dina El Mofty
Governance, Risk, and Compliance
Michael Jensen
Communications · Strategy
Maha Abouelenein
Executive Coach · Governance
Mohamed Radwan
Meet a featured few of UBI’s faculty across three disciplines — futurists and educators, programme leads, and consultants and coaches. Explore the full roster →
Trusted Across Industries
From sovereign government to global luxury — UBI partners with organisations that shape consequence.
What leaders say.
VOICES OF CONSEQUENCE
❝
“What UBI delivered was transformative. Senior leaders walked in with experience and walked out with a sharper voice, deeper foresight, and a way of making consequential decisions that the rest of the organisation can now feel. It is not a course. It is an institution that raises the standard. ”
SHERIF GHATRIFI · CEO, MEDMARK
❝
“The engagement from our team was unparalleled. We saw a significant rise in strategic motivation and professional alignment after the sessions.”
DR. SANGEETH IBRAHIM · SENIOR DIRECTOR, FINANCIAL ACADEMY · DEPARTMENT OF FINANCE, ABU DHABI
Awarded for outstanding contribution to this summit
UAE Stories · Gulf Magazine
Case Studies
FEATURED CASE STUDY · ABU DHABI
The Financial Academy Annual Learning Summit
UBI partnered with the Department of Finance, Abu Dhabi to co-deliver The Financial Academy Annual Learning Summit — the flagship summit for Future Skills in Public Finance. We brought global experts together with senior government talent across AI, data analytics, advanced PFM, and leadership — a curated programme of expert talks, sessions, and workshops, with end-to-end event orchestration for the Executive Team and the wider DoF cohort. Built to strengthen a culture of continuous learning across the Department.
2025 · 288 Participants · DoF Executive Team · 100% Positive Feedback · Government-Mandated
FEATURED CASE STUDY · EGYPT
Governance for Growth — Boardroom Dialogues
UBI convened CEOs, board members, and senior family-business leaders across the region for a high-level executive boardroom dialogue on governance, national contribution, and long-term value creation. The dialogue was led by Jan Bladen, a globally renowned governance authority with decades of boardroom experience advising senior leaders across markets. The format combined keynote input, peer debate, and working-group sessions. Built for executive engagement and collective ownership.
2025 · 90 Participants · CEO · Board-level · Multi-Generational Mandate
A NOTE ON THE FOUNDER
Dina El Selmy
❝
Where heritage meets ambition, leaders find their craft.
From her Arab roots to the ventures she has built — uniting leadership, wellness, and innovation across UBI and FAY Retreats — Dina El Selmy founded UBI to forge the senior leadership of the Arab world: a boutique institution where heritage aligns with ambition, and leaders are sharpened into the craft of consequence.
One institution. One standard. One point of accountability — built for the Middle East and the leaders shaping its next chapter.
FOUNDER · URBAN BUSINESS INSTITUTE & FAY RETREATS















































































